Business & IP Centre NorthamptonshireNov 8, 20222 min readWhy listening to your customer is more important than speaking to themKeep up to date Consumer trends are always changing. It is vital for any business to keep up with its customers' current and future,...
Business & IP Centre NorthamptonshireMay 12, 20222 min readWhy should a small business conduct market research?Market research is one of the most useful tools that a business can use to further develop the way it understands customers and maximises...
Business & IP Centre NorthamptonshireMay 24, 20215 min readTouching Up Your Customer TouchpointsA Customer Touchpoint is generally considered to be any interaction point between your customer and your brand/service.