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When starting your business, your focus is likely to be on creating and perfecting your product or service- and rightly so. But, how do...

Keep up to date Consumer trends are always changing. It is vital for any business to keep up with its customers' current and future,...

Our four tips for the perfect elevator pitch will help you to hone down your business description into something short, snappy and effective

Market research should never be underestimated. Many successful new businesses enjoy longevity because their owners conduct regular...

A Customer Touchpoint is generally considered to be any interaction point between your customer and your brand/service.